Part of my Final Independent Project - Exploring Brand Authenticity through Packaging Design
'Island Time - Caribbean Craft Beer'
Inspired by the Caribbean mantra of being on Island Time; exploring elements of brand provenance, tradition and origin.
Deliverable: Island Time Happy Hour: Scratch Card & App
Bringing the island feel to you, consists of a unique brand based scratch card shaped as a boarding pass, giving the consumer a for a chance to win a holiday aboard both phs
Deliverable: Island Time Beach Club
As part of the brand activation and launch, Island Time would like to invite you to their ‘Urban Beach.’
This would be a pop up event over the summer, both in London & the Caribbean.
